Kick in the pants 2020

Shropshire Council (The ‘Swiss Cheese’ approach)

While we’re certainly fans of innovation, if it clarifies an issue, creativity can go a little too far. The message can easily be lost. Shropshire Council decided on a particular concept to help them deliver their Covid-19 safety advice – a visual aid that uses different layers of Swiss cheese to ‘explain’ the different measure needed to combat the virus. Put simply: it’s full of holes and stinks.