Plain English Campaign
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The Internet Crystal Mark – why you need one
A website that puts obstacles in front of its audience is not doing its job properly. Get rid of any on your website, and get our Crystal Mark accreditation to boot.
Obviously, easy-to-understand text is very important. But what if that text is badly laid out, difficult to read or hard to find?
Banking on the future
When I was young I was encouraged to save up any money I got. The idea struck me as extremely boring so I spent it all on comics.
But with the huge recent pensions overhaul, isn’t it as good a time as any to instil in our children the idea that saving up is more important than ever?
The Royal Mint has been coining it.
Unfortunately, buyers of their commemorative silver £100 coins have lost out as they’re no longer considered ‘legal tender’.
Government alcohol guidelines
While the vast majority of us know how much we can drink before driving, we’re less certain about calculating the risks to our health.
The Government’s new guidelines on healthy drinking may be useful to some. But there’s still an issue for many when it comes to figuring out exactly how much they’ve drunk or what the numbers actually mean.
Last summer, we highlighted a call from the FCA (Financial Conduct Authority) for banks and financial organisations to use plain English.
While some took those suggestions on board, many didn’t. And with well-publicised and worrying recent changes at the FCA, there’s every chance old bad habits could be set to return.
The case for plain English
The independent Inspectorate of Prosecution in Scotland has told prosecutors that their reliance on legal jargon confuses the public.
Using a report on complaints handling and feedback, the Inspectorate highlighted jargon-filled responses to complaints.
Inspectors demanded that the Crown Office’s Response and Information Unit (RIU) respond using plain English. They also suggested that the RIU avoid using terminology unless they’re prepared to explain it.
Plain English diploma
Our plain English diploma gives you an excellent grounding in our techniques. It’s a qualification that sets a precedent. If you have one, it gives you the authority you may need to persuade others in your organisation to write clearly. Additionally, you will be in a great position to pass on legitimate expertise. And you will have earned a widely-respected accreditation from the world’s number one plain language organisation.