National Excess: coach company races railways for jargon award (28 February 2008)
- Created on Tuesday, 18 March 2008 10:35
Leading language pressure group Plain English Campaign has accused a coach company boss of 'driving people mad' with gobbledygook.
Campaign spokesman Steve Jenner explains: "Has National Express boss Richard Bowker learned nothing from the Golden Bull Award presented to Virgin Trains last month? He accuses Network Rail of a 'loss of focus', and then goes on to say that 'National Express is far more than a coach company, it is a travel solutions business.'"
"No it isn't. A travel solutions business is someone with a mobile soup kitchen. What exactly does a travel solution contain? How do you solve travel? It sounds like a plot line for an episode of Dr. Who!"
"It is a travel company. You buy a ticket, and get a ride on a bus, train or whatever. This is yet another example of 'management speak' and business jargon, and it is driving people mad. Everywhere you look there are companies offering 'solutions'."
The campaign is already accepting examples of jargon and gobbledygook for the annual awards ceremony in London next December.