Chrissie Maher award 2013
Charles, Prince of Wales
We all know we should be preparing for the future by having a pension, but many people struggle to understand which is the best one for them. That is why Chrissie applauds Prince Charles for tackling the pensions industry head on, telling the National Association of Pension Funds annual conference to make the industry fit for purpose to avoid causing misery to future generations.
We are used to Prince Charles talking about the environment, architecture, farming and faith, but not financial services. So his attack on the pensions industry led to a lot of debate and raised the profile of pension schemes - something that affects us all. Hopefully by shining a light on the industry, Prince Charles will make pension providers consider how they can improve their service and how they can help the public understand this complicated but vital financial service.