Plain English Campaign

Fighting for crystal-clear communication since 1979

  • Increase font size
  • Default font size
  • Decrease font size
Home Press office Press release archive National Excess: coach company races railways for jargon award (28 February 2008)

National Excess: coach company races railways for jargon award (28 February 2008)

E-mail Print

Leading language pressure group Plain English Campaign has accused a coach company boss of 'driving people mad' with gobbledygook.

Campaign spokesman Steve Jenner explains: "Has National Express boss Richard Bowker learned nothing from the Golden Bull Award presented to Virgin Trains last month? He accuses Network Rail of a 'loss of focus', and then goes on to say that 'National Express is far more than a coach company, it is a travel solutions business.'"

"No it isn't. A travel solutions business is someone with a mobile soup kitchen. What exactly does a travel solution contain? How do you solve travel? It sounds like a plot line for an episode of Dr. Who!"

"It is a travel company. You buy a ticket, and get a ride on a bus, train or whatever. This is yet another example of 'management speak' and business jargon, and it is driving people mad. Everywhere you look there are companies offering 'solutions'."

The campaign is already accepting examples of jargon and gobbledygook for the annual awards ceremony in London next December.

Last Updated on Wednesday, 29 October 2008 15:11  

Holiday poll

Do you think 'annual leave' is an outdated term and that we should replace it with the word 'holiday'?

(326 votes)

42.3%
57.7%

Follow us on Facebook


Share this article

Plain English magazine

Spring 2013 issue now available

Awards 2012