Plain English Campaign

Plain English Campaign have become an official partner in a new campaign for fairer broadband deals for UK customers. Computer Active magazine, which launched its'Crystal Clear Broadband' campaign last week, hope that it will put pressure on government and regulators to force companies to advertise typical broadband speeds rather than theoretical ones. Recently, a survey showed that nearly two-thirds of consumers are achieving less than half of the advertised download speeds from internet service providers (ISPs).

Our spokesman said "many people find modern technology complicated enough without having to plough through small print and jargon. Broadband companies have a responsibility to be honest with their customers and not rip them off."

Nearly 6000 people have signed the petition on the 10 Downing Street website, and the campaign has attracted support from several MPs, including Conservative MP, George Young. The communications regulator Ofcom also welcomed the campaign and said it was raising awareness among consumers about the issues of speed and technical limitations of broadband.