Plain English Campaign is calling on the country’s police forces to return to basics – starting with the language used to communicate with the public. The campaign has noticed an increase in the number of complaints it receives about police communication, particularly slogans.
Statements about standard policing are made into 'revelatory' slogans such as ‘Committed to fighting crime’ or 'Keeping you safe'. Other taglines such as “Putting you First” and “Our focus is you” suggest an extra commitment to the tax–payer. Forces are also adopting new jargon such as 'Citizen-focused command centre', and referring to members of the public as 'customers'.
Campaigners argue that as police jargon-busters exist on a number of police websites, forces must already know that explanations are needed for some of their commonly-used terms. They say that the longer people have to fight their way through this sort of meaningless jargon, the less they pay attention to the real issues.
PEC spokeswoman Marie Clair said: "It is reminiscent of politicians announcing that they are ‘taking the terrorist threat very seriously’ and that ‘education is a top priority’. You can’t argue with the sentiment, but the repetition of a widely accepted ‘truism’ isn't acceptable as a replacement for clearly–stated policy.”
She added: "Do the public really understand terms such as 'County Delivery Unit'? It sounds more like a milk round than policing. It seems that administrative confusion is hitting our streets when we really need to spend the resources on policing. Maybe this Ploddledygook is the latest weapon against the criminals - it certainly had me floored."