The Crystal Clear Broadband campaign, launched by consumer magazine Computeractive, with support from Plain English Campaign, has convinced industry regulator Ofcom to force network providers to give customers clearer information about their internet connection speeds. More than 11,000 people signed a petition on the Downing Street website to put pressure on Ofcom to act.
The communications regulator has now introduced a Code of Practice that requires companies to give consumers an accurate estimate of the maximum speed their line can support before a contract is signed. Previously network providers were advertising super-fast connection speeds that were impossible to obtain for all but a very few of customers.
According to an Ofcom spokesman, the "issue of broadband speeds is an area of consumer interest and concern, as the Computeractive Crystal Clear campaign helped to highlight. Our Code of Practice will provide real clarity for consumers about the actual broadband speeds they can expect.
The regulator will also be carrying out what it has claimed is the UK's most authoritative and comprehensive broadband speed survey. This will identify actual broadband performance across the country and its relationship to advertised speeds. Many customers are still unaware that the actual speed they can get depends on a number of factors, including how near they live to their telephone exchange.