In 2009, Plain English Campaign launched a new awards category that would look at the clarity of the spoken word.
We feel that the campaign's fight for clear communications should relate to all channels for sending and receiving information. Books, newspapers and other printed documents will probably never disappear, but people now have to cope with even more information than ever. And sometimes information created for one communication channel does not work as well in another without being completely rewritten or redesigned.
This makes plain English a clear choice for whatever way you choose to communicate. And to prove it works, we are proud to announce that the winners of our 2009 Plain English Communicator award, Ashbourne Radio, have now been awarded (with High Peak Radio) further recognition for their clear presentation style.
This is their press release:
High Peak Radio breakfast show presenter Leighton Morris has picked up the award for the best breakfast show in the East Midlands. He narrowly beat Banbury Sound's Lucy Jones and ex Radio 1 legend Simon Bates to the award.
The gong was awarded after an online poll conducted by Merry Kova, a leading UK based media website.
Leighton has presented the breakfast show on High Peak's commercial radio station since it launched in 2004. It is sponsored by Jackson's Carpets of Chinley. He also presents the Friday evening programme on sister station Ashbourne Radio, which covers the Southern Derbyshire Dales and the Staffs Moorland borders.
"I'm absolutely delighted to win this award. We're not the most fashionable radio station in the East Midlands and we're certainly not one of the biggest so I was delighted to be able to take on the biggest names in local radio and win," said Leighton, speaking shortly after the announcement at High Peak Radio's Chapel-en-le-Frith studio. "I'd like to thank everyone who voted for me for their support; I'll now go on to the Nationals where I'll be up against the best in the country - and I'm really looking forward to it".
High Peak Radio broadcasts on 106.4, 106.6 and 103.3FM throughout the High Peak and Hope Valley areas of Derbyshire and has done so since April 2004.
It opened a sister station, Ashbourne Radio, in May 2008, which broadcasts to Ashbourne, Dovedale, Wirksworth and the Ecclesbourne Valley and the Staffordshire Moorland Borders on 96.7 and 101.8FM.
This is the third major award the stations have won since 2009, when Ashbourne Radio picked up a Plain English Award for clear communications in broadcasting, and veteran sports reporter Norman Taylor won an award from High Peak Borough Council for his services to sport in the Borough.
Leighton Morris can be heard on High Peak radio every weekday morning between 6am and 10am. He can also be heard on Ashbourne Radio on Friday evenings from 7pm.
You can hear our local radio campaign calling for examples of jargon and gobbledygook, as recorded by the campaign's press officer, Marie Clair.