Plain English Campaign declares war on 'buzzwords'

An article by Bill Jamieson in ‘The Scotsman’ has highlighted the way in which ‘Newspeak’ has invaded Scottish life.

The author received a ‘deluge’ of responses, all featuring specific examples. Political ‘buzzwords’ and phrases like ‘policy-based evidence’, ‘consensus’, ‘partnership working’ and ‘connectivity’ came in for particular criticism.

Plain English Campaign has made comments in the media several times about this issue recently and has decided enough is enough. Campaign spokesperson Steve Jenner said today:

“It is frequently suggested to us in interviews that it is acceptable for people to use buzzwords and phrases in the workplace. We don’t think it is. There are a number of reasons why.”

“If a council, health authority or other large organisation holds a training event, the ‘delegates’ are more likely to spend their time playing ‘buzzword bingo’. This is amusing until you remember these events are funded by public money.”

“It also breeds terrible cynicism about the political process. Bill Jamieson credits a contributor for pointing out that ‘public consultation’ and ‘have your say’ usually mean the exact opposite. We have looked at a number of ‘public consultations’ this year which suggest exactly that. We applaud Bill’s ‘overarching purpose’ in writing this article.”

“We also call on all public agencies, political organisations and private companies throughout Scotland to run plain English training sessions. These could feature as part of forthcoming training events. A good starting point would be for each organisation to identify a top ten list of buzzwords or phrases it uses. And then come up with a plain English alternative list.”

Copyright © 2014 Plain English Campaign. All Rights Reserved.

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