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Plain power on television

The current television advertisement from energy suppliers, npower, shows a clear commitment to their Plain English Campaign corporate membership.
Promoting their latest Crystal Mark for clearer bills, the new campaign responds to the consumers' call for clearer bills.

You can see npower's press release below:

"From Tuesday 1st February npower will launch a new TV campaign promoting its new easier to understand bills.

The new npower bills have been designed incorporating feedback from both Consumer Focus and Which?. In addition the bill also carries the Plain English Crystal Mark for its 'Jargon Busting' page.

The new 20sec TV ad, designed and produced by Aardman Animations, features npower's customer service representative, 'Penny', solving a 'Countdown-style' conundrum.

The new TV ad will be supported by a multi-media campaign that includes:
sponsorship of regional quiz and crossword pages, print advertising in match-day programmes across npower Football League clubs, and a competition to win an Apple Ipad on

Kevin Peake, marketing director at npower said:
"Over the last year a criticism often levelled at energy suppliers is that gas and electricity bills can be complicated to understand. We decided at an early stage to take action and started to make changes to the lay-out.

We deliberately sought feedback from some of the industry's fiercest critics, Consumer Focus and Which? and where possible we have included their recommendations. We will continue to seek feedback and constantly review our bills."

Last year, a plain English review of energy bills was carried out in association with Which? Energy. Which? Energy rated npower as having the overall best billing information out of the top six energy providers.

Following the winter weather and rising fuel costs, the dread that consumers feel when receiving an energy bill is made worse by the poor wording and jargon.

Plain English Campaign applauds all organisations striving to improve their customer service, and urges all energy suppliers to do the best for their customers by providing clear billing information in plain English.

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