Plain English Campaign

Fighting for crystal-clear communication since 1979

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Steve McClaren scores another own goal with Foot in Mouth award

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Unemployed Steve McClaren has received another blow while he counts his two million pound payoff. The ex-England boss has won the Plain English Campaign’s Foot in Mouth Award for this piece of footballing wisdom:

'He (Wayne Rooney) is inexperienced, but he's experienced in terms of what he's been through.'

He wins the award despite strong entries from George Bush and Jeremy Kyle.
Last year Naomi Campbell joined previous winners Donald Rumsfeld, Richard Gere and Tracey Emin as the public figure who had made the most baffling comment.

Seven Golden Bulls have been awarded this year, including one to Richard Branson’s Virgin Trains for a response from the company about problems booking online. UKTV have won one for an extremely enthusiastic press release about their new channel, ‘Dave’. In a year where silly signs seem to have dominated the news, BAA at Gatwick Airport have won a Golden Bull for a fine example.

Top comedian and TV personality Lenny Henry will present the awards at the Brewery, Chiswell Street, London EC1Y 4SD on 11 December 2007. It will be the 28th annual Plain English awards ceremony.

Winners of Plain English Awards include Liverpool Housing Trust for their ‘Pictorial Tenancy Agreement’ and Alistair Macintosh, Huart Tai Huang and Geoffrey Holden FRICS for their ‘Guide to surveyors’ jargon.’ Stockport Women’s Aid will also pick up a Plain English Award for an advice booklet.

The National School of Government and the Forestry Commission are amongst the winners for the Inside Write Awards. These are given to government departments for clear internal communication.

Media winners include the first International Media award winner, Bruce Hill from the Australian Broadcasting Company, and BBC Five Live’s Midday News which scooped ‘Best National Radio programme’. Teletext has won the Osborne Award for their contribution to plain English.

Last Updated on Wednesday, 29 October 2008 12:24
 

Campaign Joins Times columnist in demand for straight talk

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The Times columnist Rosemary Behan savaged a handful of government ministers in her column today. And Plain English Campaign is calling on ministers to heed her words as the Campaign Awards ceremony approaches.

She accuses Jacqui Smith, Hazel Blears and Dawn Primarolo of ‘blathering’ and ‘mechanical, mindless drivel’. Her comments come following an interview with Jacqui Smith by John Humphrys. In answer to a question about the charging of terrorist suspects the MP said “Well, the first thing to say, John, is that these form part of a range of proposals that we put forward for consultation before the summer and we are serious about involving people in that consultation, which is why we’ve had a series of regional seminars about this, it’s why I’ve talked to the Opposition, it’s why we’ve talked to groups about these implications…”

“All politicians – and particularly those in government – should take note of the Rosemary Behan’s comments” says campaign spokesman Steve Jenner.

“Listeners will not be patronised and newspaper readers will not accept platitudes. Plain English does not mean simple and meaningless – it means clear communication. Rosemary Behan cites empty phrases like ‘moving forward’, ‘actively reaching out’, ‘progressing research’ and ‘resolve to build a consensus’ as examples of mindless politico-babble. The old saying ‘say what you mean, mean what you say and stop’ has no more important place than in government.”

The Plain English Awards ceremony takes place in London on 11 December this year. Lenny Henry will present the Campaign awards.
Last Updated on Wednesday, 29 October 2008 11:16
 

Plain English watchdog applauds Parliament web centre work

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The Parliament Web Centre has changed the design of the Bills before Parliament pages. Plain English Campaign has scrutinised these pages and declared them 'a great improvement'.

"This is clearly the result of testing and listening to feedback from people using these pages", said Plain English Campaign’s Steve Jenner.

"It is clear that Harriet Harman was serious when she said she wanted Parliament to communicate more clearly with the people. We applaud these efforts to make the path to reading and understanding planned legislation more straightforward."

The new pages are available at http://services.parliament.uk/bills. The government is also inviting comments on the changes and for further suggestions: webmaster@parliament.uk
Last Updated on Wednesday, 29 October 2008 11:21
 

Plain English Campaign urges media boycott of jargon

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Plain English Campaign has slammed a government statement which refers to ‘worklessness’. It is urging a news boycott of organisations which feed the press and broadcast media with information littered with jargon and gobbledygook.

“So do we take it that from now on a low birth rate in an area will be referred to as ‘pregnantlessness?’ asks a Plain English Campaign spokesperson. “ And it isn’t the only example of abuse of language in this statement.”

The statement continues by ‘explaining’ that ‘The new plans will enable local government to transcend traditional administrative and structural boundaries and deliver solutions that cover entire commuter routes, housing and employment markets for the first time through Multi Area Agreements (MAAs).’

“Ignoring the possibility that entire commuter routes covered by solutions might be a risk to road traffic, this is a press release from the government. Plain English Campaign is urging media organisations to reject gobbledygook and jargon, wherever it comes from.”

Last Updated on Wednesday, 29 October 2008 12:27
 

Governor of Florida introduces plain language initiative

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The Governor of Florida, Charlie Crist, has introduced a 'plain language' initiative within the state, to ensure that documents and other communications issued by his office are as clear and concise as possible. The initiative, contained in an Executive Order issued in January, extends to any other agencies under the Governor's control.

Documents must include

  • Clear language that is commonly used by the intended audience;
  • Only the information needed by the recipient, presented in a logical sequence;
  • Short sentences written in the active voice that make it clear who is responsible for what; and
  • Layout and design that help the reader understand the meaning on the first try (including adequate white space, bulleted lists, and helpful headings).

Governor Crist writes on his website that

'It needs to be clear that the people are the boss of state government, not the other way around. In the business world, a business would not be successful if those responsible for making important decisions could not understand what the employees were saying. It is not too much to ask us to speak clearly to our employers.'

We were delighted to hear about this move. Is it too much to hope that other states and departments will follow Governor Crist's example?

Last Updated on Wednesday, 29 October 2008 14:09
 

PEC quiz council about 'school closure gobbledygook'

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Plain English Campaign (PEC) has challenged Derbyshire County Council to explain why it has used 'gobbledygook, obscure words, woolly thinking and inaccurate statements' in communications with villagers in Combs.

PEC asks why it took the council 151 words to say to parents: 'There will be a meeting at Combs Infant School on Tuesday May 22 at 6.30pm to discuss the future of the school. Derbyshire County Council is considering closing the school to save money.'

The council's long introduction to the letter received by parents on May 9 is just one of the points being queried in Plain English Campaign's reply to David Humphrey, the council's Head of Development. More gobbledygook occurs in a document sent to school governors in the council's attempt to assist them.

Here is an example: 'However, the Strategy recognised that there are many alternative strategies for addressing surplus places and that these may be necessary in instances where no individual project at a single school could address the problem; when an area perspective indicated that a review across numbers of schools was required the solution may involve all schools.'

Elsewhere the council uses words like 'cohorts' and 'discontinuance' and clumsy phrases such as 'commitment of resources', which, says Plain English Campaign, means 'expense.' PEC asks Mr Humphrey to explain 'net capacity' at the school. Does this mean number of pupils? Is there a 'gross capacity'? What is the 'published admission number'? What is 'PLASC 2007 (% surplus)'?

PEC's founder-director Chrissie Maher, who lives in Combs and has a grandchild at the school, says 'One inaccuracy is their statement that our children progress to Chapel-en-le-Frith Primary School. In fact not one child from Combs has gone there in the past eight years. If they cannot express themselves clearly, and make inaccurate statements, how do we know they are thinking clearly? It looks as though gobbledygook is once again swamping common sense, clarity and good government.'

Last Updated on Wednesday, 29 October 2008 14:07
 

Jargon, bullying and deceit - this is education on ration

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Education chiefs from Derbyshire County Council might have thought they had an easy fight when they proposed closing Combs Infant School in the High Peak. It is the smallest infant school in Derbyshire. Only 26 pupils, a handful of families, a small rural population … what could they do?

But there's a shock for the Matlock mandarins. One of Britain's toughest and most experienced campaigners has rolled up her sleeves and joined the battle. Chrissie Maher, founder-director of the world famous Plain English Campaign - and a resident of Combs - has an interest in the school's future.

One grandchild already goes there, and loves it. A second grandchild will start in the autumn. And a third grandchild - due to be born in October - will attend if this wonderful school remains open.

Chrissie said: "We're fighting for the next generation, as well as the children who attend this lovely little school. I'm right alongside the mums and dads - including my son Peter and his wife Liz - who refuse to let the civil servants put an end to the school."

Chrissie pulled no punches in her attack on the Derbyshire education authority. She accused them of:

  • Jargon, bullying and deceit.
    "I did my early campaigning in Tuebrook, Liverpool, a deprived inner city area. Officialdom treated ordinary people with contempt. Over 30 years later, you don't expect that in a nice rural village like Combs. But officialdom is still the same - get the 'victims' off guard, shock everyone with the speed of the plans, and use gobbledygook and jargon in the reports. Then, after talking about consultation, let the cat out of the bag and say the plan is to close the school."
  • Putting education on ration.
    "The council keep talking about the high cost of educating children at Combs - £5,447 a year compared with the county average of £2,635. They tried the same argument with Stoney Middleton school, but the school fought back and today we hear they have won. "This is education on ration. If you go to a little school in a rural area - however wonderful that school is - the authority wants to pull you down to average or mediocre. And to hell with the prospects of the children."
  • A kick in the teeth for Ofsted.
    "It was only last September that Ofsted produced its report on Combs - 'an outstanding school' they called it, with 'outstanding value for money'. So why kick Ofsted in the teeth as well as the school? And why now? Were they planning the closure even last year when Ofsted went to Combs and handed out Grade 1 in every category? Don't Derbyshire want standards raising? Wouldn't they rather other schools tried what Combs has successfully done? Derbyshire's message to the children, teachers and parents is that Ofsted doesn't matter. It's money that matters. Truly a case of knowing the price of everything and the value of nothing!"
  • Betrayal of a generation of children.
    "It's such a little school, that every child knows every other child. They are the future of the village and the valley. They have the security of friendship and very good teachers. If Combs closes, children could be scattered into several schools. What's that going to do to them, after the best start youngsters could get anywhere in Britain? We support the governors, the parents and the wider community in saying Save Our School."
  • Condemning a rural community to slow death. "Combs is such a small community. There is no shop, no post office, one pub, and the school. It uses the church hall, the only public building in the whole valley. If the school goes, the rent to the trustees goes, then maybe the hall itself would no longer be viable. If the children go, the spark would go out of the village. During the day, you would never hear kids singing in the school. Derbyshire wants to dump the Combs children in Chapel. Well, we don't. We want to keep them here and give the village a future."
Last Updated on Wednesday, 29 October 2008 13:01
 


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