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Home Examples Job titles to get the city vibrating

Job titles to get the city vibrating

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Jobs are not easy to come by right now, and complaints from frustrated potential job applicants are pouring into our offices because people are struggling to make sense of some job adverts.

We have written before about self-important job titles. The public have sent us some more truly mind-boggling job titles to ponder with the Government, councils and the public sector topping the charts with the most creative job titles.

Recently, the BBC advertised for a ‘Rewards director’ with a sizeable reward of £196,000 and the role of ‘Assistant chief executive for value for money’ was advertised by a local council — value for money no doubt with a £50,000 salary.

But our current favourite is the role of ‘Head of city vibrancy’, responsible for attracting business and people to Peterborough. It seems the previous title of ‘Director of strategic growth’ for this regeneration project was too boring for this fun and buzzing job.

Chrissie Maher, founder of Plain English Campaign says, “The title of ‘Head of city vibrancy’ got me all ‘shook up’, but not so that I would rush to invest in the area since I’ve no idea what it really involves. Just sounds like a bunch of marketing words – what’s wrong with head of business investment, if that is what they are after?

My old mam always told me to ‘dress to impress’, but this is more like the Emperor’s new clothes dressing up a whole lot of nothing.”


We have given you a quick quiz to see if you can tell our made up job titles from real ones. Just click under either "Real job title" or "Made up job title" from the list of job titles below. Then, just click "check your answers" to find out which are the real job titles

Job title
Real job title
Made up job title
'Legacy functionality analyst' is a:
'Colour distribution technician' is a:
'Person centred transition facilitator' is a:
'National implementation executive' is a:
'Vision controller of multiplatform and portfolio' is a:
'Principal configuration orchestrator' is a:
'Global paradigm analyst' is a:
'Senior solutions supervisor' is a:
'Director of first impressions and logistics' is a:
'Education nourishment production assistant' is a:
'Forward tactics designer' is a:
'Head of city vibrancy' is a:


Last Updated on Friday, 04 February 2011 15:40  

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